It’s more than just the spaces and the right people in the room, it’s how originals shows up in an authentic way. 

To spotlight the adidas T-Toe, we partnered with local changemakers and tapped into niche collectives—alongside influencers, photographers, and fashion-forward talent—to bring the product to life across key festival markets including Los Angeles, New York, Chicago, Nashville, Houston, and Atlanta. In each city, T-Toe was integrated in a way that felt organic to the moment, ensuring it was seen and worn naturally rather than “placed.”

The approach was about shaping the environment without forcing it—using lighting accents and subtle branded touches that nodded to Originals, amplifying what was already present and making the brand feel like it belonged in the scene.