Led the execution of a multi-market World Cup retail activation for Levi’s across Chicago, New York, and Dallas, transforming a designated foot-print within select stores across the nation into immersive customization hubs rooted in global futebol culture.

Partnering with local artists to create bespoke customization experiences, consumers walked away with one of a kind customization on their denim and world cup merch that reflected the spirit and identity of each city.

The program positioned Levi’s at the intersection of sport, style, and culture, turning pre-match anticipation into a high-impact retail moment.