To build an intentional, authentic connection with the vintage community, we helped adidas partner with ThriftCon, the largest thrift convention in the U.S.,showing up where the next era of fashion is already taking shape. Across stops in Atlanta, Brooklyn, and Houston, we brought the activation to life with a lo-fi build grounded in raw, vintage, and organic materials that felt true to the culture.

Key touchpoints included a vintage photo booth, sneaker giveaways, on-site customization of one-of-a-kind thrifted pieces, and a curated vintage drop of 2,000 sourced items—giving guests the chance to score adidas classics in real time.

30,000+ TOTAL CONSUMERS

5,000+ TOTAL PRODUCT GIFTED

7,000+ TOTAL RAFFLE ENTRIES