‘find your movement’

As a part of the ‘Power of She’ campaign, Athleta hosted fitness workshops in Miami and Los Angeles encouraging guests to Find Their Movement. With multiple sessions throughout the day for influencers and consumers, participants were guided through workouts by trainers from Dogpound focusing not only on physical well-being but also on the deeper meaning behind the ‘Power of She’ message. Both locations featured thematic F&B, and personalized gifting while influencers were styled on site in Athleta’s latest collection.