athleta ‘power of she’
ESPYs luncheon
Athleta kicked off the ‘Power of She’ campaign by partnering with the ESPYs to host 50 game changing women in Beverly Hills, CA for an exclusive luncheon at The Maybourne Hotel. The room was transformed into a captivating dining space and carefully curated gathering of 50 esteemed guests—comprising of influencers, athletes, and media. The event sparked important conversations on the discourse of women's empowerment, reflecting Athleta's dedication to elegance, empowerment, and unity. Highlights include a step and repeat, personalized gifting, video content moment, and a specially curated menu
Year: 2024
Event Type: Luncheon
Role: Lead Producer
Location: Beverly Hills, CA
Agency: Crown + Conquer
Venue Scouting & Contracting
Vendor Sourcing & Management
Venue Liaison
Budget Management
On Site Execution & Logistics
Gifting and Branding
Furniture & Decor Sourcing/Styling
Fabrication
A/V & Lighting
Programming Lead
Responsibilities
Content Team: THUNK