athleta ‘power of she’

ESPYs luncheon

Athleta kicked off the ‘Power of She’ campaign by partnering with the ESPYs to host 50 game changing women in Beverly Hills, CA for an exclusive luncheon at The Maybourne Hotel. The room was transformed into a captivating dining space and carefully curated gathering of 50 esteemed guests—comprising of influencers, athletes, and media. The event sparked important conversations on the discourse of women's empowerment, reflecting Athleta's dedication to elegance, empowerment, and unity. Highlights include a step and repeat, personalized gifting, video content moment, and a specially curated menu

Year: 2024
Event Type: Luncheon
Role: Lead Producer
Location: Beverly Hills, CA
Agency: Crown + Conquer

  • Venue Scouting & Contracting

  • Vendor Sourcing & Management

  • Venue Liaison

  • Budget Management

  • On Site Execution & Logistics

  • Gifting and Branding

  • Furniture & Decor Sourcing/Styling

  • Fabrication

  • A/V & Lighting

  • Programming Lead

Responsibilities

Content Team: THUNK