In celebration of LEGO Over the Moon with Pharrell Williams’ release, LEGO brought an immersive experience to life for consumers in the heart of New York city that featured interactive installations, life-size displays, make-and-take mini figures and a ‘build your own galaxy’ candy bar. Creating moments of play and imagination for children and those of all ages to experience the joy of the Project Joy campaign in real life. In addition to the consumer activation, LEGO hosted a VIP influencer evening that included themed F&B, and music by DJ Venus. The activation was a unique tribute to innovation, creativity and the boundless possibilities of LEGO.